Maybe this helps me understand money & sport a bit better................
A football player’s value is not only on the field these days…..his Twitter, Instagram & Facebook feeds add up in the total paid.
Paying R1.5 billion for Paul Pogba Man U was aware of the marketing potential of his 16.8 million followers. Wayne Rooney has 51.6 million twitter followers. Everton declared that Rooney’s return would enable them to reach markets in S/E Asia and South America that had been beyond them previously.
Kurt Badenhausen, a senior statistics editor at Forbes, reckons the sponsors will rake in the most. Take Cristiano Ronaldo, who has 277 million followers on the three platforms, twice as many as any other player. Most of his posts mention his sponsors – Nike, Emirates & Tag Heuer among others. In the past year, according to Hookit, which tracks sponsorship worth across social media for Forbes, Ronaldo shared 580 sponsored posts - twice as many as Neymar and five times more than Messi. This would’ve earned his sponsors about R13 billion in media value. Each of those posts was worth R22 million in advertising.
It helps begin to explain some of the dynamics behind the outrageous R3.5 billion PSG paid for Neymar.